The Strategy Map is an extremely effective tool for representing a company’s strategic design across the four fundamental perspectives of a balanced scorecard: financial, customer, internal processes, and key resources and competencies.

Here are 3 major advantages of implementing it:

The ability to graphically synthesize complex concepts, thanks the use of arrows that visually show the cause-and-effect relationships and the relative intensity between various goals and, consequently, between the activities identified in the various business dimensions.

The ability to facilitate the sharing of objectives within the organization and the coordination among different workgroups.

Logical coherence that is achieved through the translation of general objectives into operational objectives, which then result more easily managed.

In our experience, the strategy map becomes an increasingly valuable tool in the process of continuous improvement of business strategy execution, particularly important in organizations where the interdependence among different teams is high and performances are mutually influenced.

Discover more about the strategies we can implement for your brand