IT’S A COFFEE LOVER’S WORLD: KEY TRENDS AND FIGURES BEYOND THE CUP
Coffee stands as a globally adored commodity, evidenced by over 829,000 cafés worldwide, with projections pointing to sustained growth through 2027.
This upward trajectory is fueled by emerging trends, notably the steadfast demand for high-quality, single-origin coffees and those sourced from controlled supply chains. Equally important is the aesthetic appeal of café environments and drink presentation, which enhances the social sharing aspect across digital platforms. Moreover, the advent of new technologies and a broad selection of ingredients empower consumers to customize their beverages to their liking.
Adapting to these trends is crucial for cafés, regardless of their inclination to embrace them fully. The agility of independent cafés and the scalable resources of larger chains represent distinct yet equally potent strategies for navigating these shifts.
While the significance of retail points in this ecosystem is clear, their suppliers also play a pivotal role. They are tasked with offering products and services that not only meet the evolving needs of cafés but also include innovative offerings, training, and consumer-focused marketing initiatives.
Embracing innovation, understanding consumer preferences, and leveraging technology are not just trends—they are imperatives for growth. How is your business adapting to these dynamic changes?
Manager