A KEY ROLE FOR PLAYERS IN THE F&B PACKAGING INDUSTRY

People’s eating habits are undergoing rapid and profound change.

In fact, important socio-economic trends are consolidating, such as: the increase in single and two-component families and the growing search for ready-to-eat food at home and away from home (on-the-go).

These factors, amplified by structural phenomena, such as the increase in world population and growing urbanization, mean that food packaging takes on an increasingly important role, setting up decisive growth opportunities for players in the F&B Packaging Machinery market.

In order to fully seize this opportunity, it is essential to clearly identify the dominant market trends, competitive dynamics and critical success factors (already profoundly different in the world of food compared to beverages) and predict how they will evolve in the coming years.

Only in this way will it be possible to outline concrete, ambitious and sustainable strategic paths for growth in order to play a relevant role.